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JUMPING ON THE CHINA BANDWAGON
Intellectual Property Service Featured 400x401

When exporting your wine to China there are lots of intellectual property risks for New Zealand exporters to consider.

Everyone appreciates the potential of the Chinese market from a size perspective. But as Chinese consumers are starting to drink and appreciate more wine, its value and potential to New Zealand winegrowers is increasingly being recognised.

 

In this article in NZ Winegrowers magazine, Charlotte Henley and Deanna Wong from DeLab Hong Kong discuss the sophisticated and unique market for intellectual property (IP) including trade mark use and protection when marketing and selling your wine in China. The article looks at the risks you need to be aware of and gives some insights on a range of things you should be aware of before considering exporting your wine brand to China.

 

Click here to read the full article

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