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IS YOUR BRAND WORTHY OF THE BOTTLE?
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When developing a new brand of wine, there are a few important considerations to bear in mind so as to maximise the value of your brand.

As a wine-loving and wine producing nation, many New Zealand consumers will be able to instantly identify their favourite wine brand based on a few simple but recognisable features. 

Jenni RutterCharlotte Henley and Ashley Johnson, examine the branding elements which make your product stand out, in a market segment where virtually all competing products are sold in an identical shaped (and often identical coloured) bottles.

Click here to read the full article.

This article was first published in NZ Winegrowers Magazine Oct/Nov 2017.

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