As a wine-loving and wine producing nation, many New Zealand consumers will be able to instantly identify their favourite wine brand based on a few simple but recognisable features. 

Jenni Rutter, Charlotte Henley and Ashley Johnson, examine the branding elements which make your product stand out, in a market segment where virtually all competing products are sold in an identical shaped (and often identical coloured) bottles.

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This article was first published in NZ Winegrowers Magazine Oct/Nov 2017.