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GREENWASHING UNCORKED
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Consumers are becoming increasingly eco-conscious when shopping, many prefer to chose products that are environmentally friendly. The wine they drink is no exception.

For savvy vineyards, this opens up exciting new marketing avenues to a new demographic of customers. But how do businesses avoid false claims and being accused of 'greenwashing'? 

Intellectual Property experts Jenni Rutter and Lauren Butchers explore the process of greenwashing and their top tips to stay on the right side of the law. 

Click here to read the full article

This article was originally published in the December 2019 issue of NZ Winegrower Magazine

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