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Advertising & Marketing

If you are an importer, manufacturer, retailer or service provider you are obliged to ensure statements made are fair and informative.  We understand this is a critical and often a large task.  Below are some of the areas where we can help you achieve peace of mind and avoid unnecessary legal costs.

 

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Common Problems

There are over 14 different Acts such as the Fair Trading Act, Consumer Guarantees Act, Privacy Act, Gambling Act, and the Door to Door to Sales Act that you must comply with when trading goods and services in the New Zealand market. 

 

Problems often occur in the wording.  50% Off, Price comparisons, Sales Competitions, Interactive Gambling, Debt Collection fees, Interest Free finance, Pricing Mistakes, Special Conditions and Overseas Mail Order. 

 

We can help you avoid the common problems that often find marketers changing copy at the last minute or ending up in court.

  

Internet Trading

If you engage in electronic commerce there are certain elements that you will need to include on your website.  These will give customers assurance that you are considering their rights and interests and protect you also. 

 

Our experience in working with website developers and major online traders ensures that we can guide you.  Online trading requires that you clearly identify who you are dealing with, what you have agreed to and your secure payment terms.

 

Product Safety

If you are a manufacturer, an importer or selling products, then you have a responsibility to provide safe products and address safety issues as they arise. 

 

Circumstances such as product recall and Unsafe Goods Notices require specific communication. 

 

Our experts can help you with procedures, wording, communication policies and liaison with regulatory bodies.