* Home* Our Experts* Patrick Learmonth
Patrick Learmonth | Partner
Direct: +64 9 375 1112
Mobile: +64 21 846 774
Phone: +64 9 379 4196
Fax: +64 9 309 4276

Areas of Practice

Advertising & Marketing

Ecommerce

Franchising & Networks

Intellectual Property

 

Qualifications

LLB, University of Auckland (1982)

Barrister and Solicitor of the High Court of New Zealand (1982)

 

Associations

Franchisor's Association of New Zealand

Franchise Business

Technology Law Society

Intellectual Property Society of Australia and New Zealand

Licensing Executives Society of Australia and New Zealand

 

 

Patrick Learmonth

Partner, Auckland
“I look to provide positive and commercially focused results to my clients and enjoy building long term relationships.”

Patrick has a broad and in-depth range of commercial skills. Patrick is a Partner specialising in Intellectual Property, Franchising, E-commerce and advertising and marketing.
 
Experience and specialisation includes:

Franchising

*   Retail and distribution franchises

*   Licensing and distribution

*   Dispute resolution

*   FANZ code compliance

   

Intellectual Property

*   Branding advice – protection and exploitation

*   Copyright

*   Protection of know-how/confidential information

*   Product development

*   Dispute resolution

*   Licensing

*   Technology protection, exploitation and licensing

*   Privacy Act advice

*   Fair Trading Act advice

    

E-commerce

*   E-commerce

*   Website development and hosting

*   On-line trading

   

Advertising and Marketing

*   Rebranding campaigns

*   Reviews of advertising materials

*   Product promotions and competitions

*   Specialised product advertising

*   On-line advertising

  

He is also a regular and successful seminar presenter in his areas of specialisation.

 

Patrick’s Publications

Royalties for Visual Artists
| 11 May 2007 | Information Technology
Music writers, recording artists and authors of literature earn their incomes from publishing fees and, more importantly, royalties on sales. The more their works sell, the more they earn. READ MORE*

Franchising in China
| 02 Oct 2006 | Franchising
China is already a huge market and one of the world's fastest growing economies. This article looks at the significant opportunities for franchisors in China.READ MORE*

Air New Zealand's misleading advertising
| 11 Jul 2006 | Advertising and Marketing
Air New Zealand advertisements ruled to be misleading by the Commerce Commission. READ MORE*